Amazon.com Enters the Kitchen
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Amazon (AMZN) said the site will feature thousands of culinary products and accessories. Calphalon, Henckels, Cuisinart, KitchenAid and Oxo are among the many brands available. The merchandise will be offered alongside in-depth editorial content that will be provided by several celebrated chefs and food journalists in addition to the editorial staff.
Chris Kimball and the editors of Cook's Illustrated will write an exclusive weekly column for the site, which will feature recipes, a question-and-answer column and interviews with famous chefs. The site will also offer detailed buying guides.
"Our Kitchen team has cooked up an incredible store for our customers," said Jeff Bezos, Amazon.com founder and CEO. "Amazon Kitchen is a culinary resource and a destination where customers can find and discover everything kitchen that fits their taste."