RealTime IT News

MineShare, Blaze Software Team Up

E-customer management ASP MineShare Inc. and Blaze Software Inc., a supplier of what it calls "Beyond Personalization" solutions, said that MineShare has incorporated the Blaze Advisor Solutions Suite into its e-Customer Management Solution (e-CMS) product.

The MineShare-Blaze combination will enable corporate customers to develop a business rules-driven e-commerce site, the companies said.

Business rules represent the policies, practices and procedures of a corporation and define its unique business methods and competitive advantages.

As part of its e-CMS product, MineShare customers will be able to create and modify business rules, allowing them to design and implement customized interactive marketing and selling programs aimed at attracting and retaining their best customers, the companies said.

Financial arrangements between the companies were not disclosed.

"By using the MineShare-Blaze Software solution, e-tailers can understand what their customers are seeking, design an enhanced, personalized shopping experience for them and execute tailored marketing campaigns and promotions that are designed to appeal to them on an individualized basis," said David Mariani, MineShare's marketing vice president and founder.

Blaze is a provider of rules-based e-business software designed to enable consistent personalized interaction across all contact points.

The Blaze Advisor Solutions Suite, written entirely in Java, is designed to give e-business applications more personalized interaction for users, which can lead to greater customer retention, decreased costs and increased sales.