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RoboShopper.com Redesigns Shopping Site

OneSeek.com announced a major redesign of its online shopping site at roboshopper.com, one of the Web's first comparison shopping sites.

The redesign gives users an updated interface, includes new shopping categories and allows Webmasters to customize a version for their own site.

The updated interface allows shoppers to browse the actual Web sites of competing stores. With the input of one or more keywords (i.e. "Harry Potter" (Book by Title) or "putters" (Golf Equipment)) and the click of the "Go Shop" button, users are taken directly to the search results pages of the main online stores of the shopping category of their choice.

With each click of the "Next" button in the stores section, the results of the search are displayed on the Web site of the next store in that category.

Taking shoppers to the actual online stores lets consumers see the whole selection of related items in each store, any specials that are running, shipping terms and prices as well as any useful graphics or additional information included for the products, the company said.

The new categories that have been added to RoboShopper include Golf Equipment, Pet Supplies, Office Supplies and Toddlers/Kids.

The updated RoboShopper.com site allows any Webmaster to add the same shopping system to their site with their own branding attached, allowing sites to provide value-added shopping services to their visitors without the cost of developing their own system.