RealTime IT News

Real.com Inks Deals with 45 Content Providers

Media delivery provider RealNetworks Inc. Monday established partnerships with 45 new content partners for real.com Take5, including eMusic.com, Riffage.com and Garageband.com. An agreement with Liquid Audio, to promote secure music downloads from the Liquid Music Network, was also announced.

The content partners' programming is available to Internet users through Take5, a programming showcase that is built into RealPlayer 7. Take5 features a streaming media selection of music and entertainment clips and and now links to downloadable music.

The co-marketing arrangement between RealNetworks and Liquid Audio, Inc. allows RealJukebox users access to Liquid Audio's catalog of music downloads through the RealJukebox and Real.com Guide.

Jay Smit, senior vice president of new media for EMI recorded Music, endorses the partnership. "By promoting our 'Live from the Capitol Tower' webcasts through Take5 and the Real.com Network, music fans are able to follow their favorite recording artists from the beginning of their careers, and get a peek inside Capitol's recording studios as they never have before," he said.

"This is a great way to drive traffic to our wide variety of recording artists, from Frank Sinatra to rising star 'Sammie,' by reaching out to our fans, and keep them coming back for more," he said.