RealTime IT News, Team for Streaming E-Commerce

E-commerce and streaming media solutions company this week signed a licensing deal with, which also launched a beta version of the integrated media player.

Paris-based will use GlobalMedia's media player, streaming media and e-commerce solutions to provide a rich media destination for site "for the fashionable and those who simply enjoy watching fashion models and the fashion lifestyle."

GlobalMedia is working with to develop "the ultimate fashion experience: a 24/7 continuously updated all fashion media player, delivering runway shows, photo shoots, news, and events from around the world." Financial arrangements between the companies were not disclosed.

The player provides viewers with fashion updates, seasonal collections, industry reports, and news about coming trends.

Global Media and said they plan to feature and sell designer clothes from around the world as well as to market's own line of casual clothing, swimwear, clubwear and accessories.

"We are confident that combining GlobalMedia's state of the art delivery technology with's compelling content is a natural fit," said Michel Adam, president of,. owns and operates, a 24-hour international fashion television channel covering designer shows, trends and models. Established in May 1997 %0