RealTime IT News

Cisco, General Growth Properties Link Mall Retailers Online

General Growth Properties, one of the nation's larger shopping mall owners, developers and managers, said it will deploy a nationwide digital broadband cable infrastructure from Cisco Systems Inc. to link individual retailers in its regional malls.

GGP said its Internet Protocol (IP)-based broadband cable initiative will provide a variety of high-speed communication and value-added interactive services to retailers.

The company's Cisco-based cable network announcement is part of the first phase of GGP's e-business initiative introduced in March.

"As a pioneer in the convergence of traditional retail with the digital marketplace, GGP is taking advantage of the power of Internet technology by making the strategic decision to deploy cable networks " said John Bucksbaum, chief executive officer of General Growth Properties.

"With IP-based networks from Cisco, GGP will enhance conventional retailing with new Internet capabilities, creating unprecedented opportunities for retailers."

GGP said the new network will provide retailers with the latest data, video and voice communication tools to conduct business. Retailers will have the ability to process business data transactions at high speeds; employ broadcast-quality video applications linked directly to their point-of-sales terminals, in-store kiosks and computers; conduct video surveillance for in-store merchandising, loss prevention and consumer response; and transmit high-quality voice-over the IP platform. Retailers will also be able to conduct online training courses for employees nationwide.

Financial arrangements with Cisco were not disclosed.

"GGP's vision of converging online and off-line retailing shows a strong commitment to bringing the advantages of broadband cable applications to retailers," said Kevin Kennedy, vice president of Cisco System's service provider line of business.