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RealTime IT News

RealNetworks, Macromedia Team For E-commerce Apps

RealNetworks Inc. and Macromedia Inc. Tuesday teamed for the development of media-driven e-commerce through the integration of Macromedia Flash Player technology and RealSystem.

The combined technology offering will enable broadcasters to deliver an e-commerce experience with full-screen, broadband content and interactive advertising capabilities.

The OS independent, cross-browser architecture of RealSystem coupled with the interactive applications made possible with Macromedia Flash 4 offers new capabilities such as rich-media forms support within RealSystem.

For example, consumers who currently shop directly from within the RealPlayer can now take advantage of interactive text and graphics. The streaming media solution provides online retailers the opportunity to increase their Web site's "stickiness" with branded rich media content.

"By joining the over 300,000 Macromedia Flash developers with the hundreds of thousands of RealSystem authors, we are driving the e-commerce industry forward and anticipate a whole new class of e-commerce enabled, rich media content," said Jeff Pancottine, senior vice president, Media Systems, RealNetworks Inc .

The two companies also announced the formation of an initiative directed at Internet retailers and interactive agencies to provide benchmarks, deployment guides, and training resources to assist in the development of e-commerce applications based on the combined RealSystem and Macromedia Flash 4 technology.