RealTime IT News

Amazon's Holiday High

E-commerce juggernaut Amazon reported this holiday season was its best ever in terms of volume sales. And holiday shoppers didn't even wait until the last minute to take advantage, either.

Amazon said Monday, Dec. 11 was its busiest day ever with over 4 million items sold compared to 3.6 million items a year ago.

Although it didn't release data on meeting specific delivery dates, Amazon claimed it shipped more than 99 percent of its orders in time to meet holiday deadlines worldwide.

On the peak day, Amazon  shipped some 3.4 million units worldwide (to over 200 countries).

"If you look at overall trends, more and more people are comfortable buying online, and in e-commerce Amazon has a very strong leadership position," Tim Bajarin, analyst with Creative Strategies, told internetnews.com.

"Their biggest challenge going forward is finding ways to attract new customers while maintaining the ones they have. They are facing more competitive challenges than ever before; for example, Barnes & Noble is getting stronger in online book sales."

For a little fun with its e-commerce statistics, Amazon also released a list of "holiday facts" today, highlighting certain sales figures the company achieved.

It sold enough orange-flavored Airborne health supplements to supply every passenger on 192 Boeing 747s, as well as enough coffee pods to make coffee for everyone in Austin, Texas. Also, the Amazon Electronics store said that this year it sold its most expensive MP3 player, the $19,999 Trekstor i.Beat Organix Gold 1GB.

Versions of Apple's iPod, Canon's PowerShot Digital Elph Cameras and Garmin GPS Systems topped Amazon's list of best-selling consumer electronics. And in computers, the top sellers were the Apple MacBook 13.3-inch notebook PC in white and black and the Sony VAIO 15.4-inch notebook PC.

It's been a busy year for Amazon. In September the Seattle-based company unveiled several new services for third-party sellers.

WebStore by Amazon is geared for sellers looking to operate their own e-commerce sites, with the dependability of Amazon's back-end technology behind it.

Online sellers can maintain a privately branded site complete with its own URL and customized graphics, which includes inventory and sales management from Amazon. Fulfillment by Amazon includes storing, packing and shipping products and providing customer service.