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NextAudio Allies With Microsoft Windows Media

Audio content provider NextAudio Inc. Thursday announced a marketing and technology relationship with Microsoft Corp.

As part of the agreement NextAudio will support Microsoft Windows Media Technology with its MyRadio product. In turn, Microsoft will promote MyRadio through its WindowsMedia.com site and Windows Media Player 7 to Windows Media users. NextAudio will promote Windows Media through MyRadio's interactive audio distribution channel.

NextAudio utilizes Microsoft's digital rights management (DRM) solution to enable interactivity and enhance personalization while giving NextAudio the ability to deliver secure one-to-one music distribution channels. The Windows Media Format also will allow MyRadio listeners to transfer their programming to portable devices.

The alliance will revolutionize the Internet radio experience, according to Jeff Williams, chief executive officer of NextAudio. "We have the next generation of radio on the Web, and it will deliver what everyone has been asking for -- personalization, portability and interactivity with new and favorite music -- all in one easy-to-use package."