Web Retailers Bet on Eleventh-Hour Deals
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E-tailers have managed to post strong holiday sales numbers heading into Christmas this year. But that isn't stopping the industry from squeezing every last bit of potential revenue from last-minute shoppers. Ecommerce-Guide has the story.
The clock is ticking. There's still time. But not much.
With Christmas just a day and a half away, retailers around the Web have been hanging banners on their sites reminding customers that their last-minute purchases can still arrive in time for the holiday.
At Amazon.com (NASDAQ: AMZN), the largest world's biggest e-commerce vendor, the home page displays an image of the Kindle e-reader, wrapped in a red ribbon alongside red and green text screaming "Kindle for Christmas" and offering free one-day shipping for the device -- which Amazon claims has been its best selling item this holiday season. At the top of the screen sits a clock, ticking down the seconds until the free in-time shipping offer expires, at midnight tonight.
For the rest of its wares, Amazon is advising customers to place their orders by 4:30 pm PT to receive them on Christmas Eve, using the firm's one-day shipping service.