B2B Restaurant Equipment Operation Launches
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BigTray.com launched as a B2B operation aimed at serving the national market for restaurant equipment and supplies.
"BigTray has been built from the ground-up to develop an e-commerce business that provides the foodservice operator with a better, easier way to buy equipment and supplies," said Josh Weinstock, president of BigTray.
"Currently, E&S (equipment and supplies) accounts for three percent of operator costs but about a third of their hassle. BigTray is designed to reduce the hassle and allow operators to focus on what they love to do -- run their restaurants."
BigTray said it is the first venture capital-funded restaurant E&S company focused solely on delivering an e-commerce solution for restaurateurs. BigTray's design allows users to click on the items they want, view the haggle-free prices upfront and check out.
BigTray warehouses its own inventory to control fulfillment to the customer. In addition to Vulcan-Hart, which is a household name in the restaurant E&S business, BigTray also features other leading restaurant equipment manufacturers: Metro, manufacturer of storage, shelving, carts and racks; Traulsen, manufacturer of commercial refrigeration products; TRUE, a manufacturer of commercial refrigerators and freezers; and Wolf, manufacturer of ranges, ovens and fryers.
BigTray is backed by Sequoia Capital.