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GO.com, eBay Launch Trading Site

GO.com and eBay Inc. Monday unveiled the first in a series of online trading sites.

The co-branded site is just the first step in a four-year marketing agreement, according to Steve Bornstein, chairman of GO.com.

These sites will be designed to showcase exclusive and authenticated products, props and memorabilia from throughout The Walt Disney Company, including Walt Disney Studios, Disneyland, Walt Disney World, ESPN Cable Networks and ABC Television.

Plans are under way for GO.com and eBay to offer merchant-to-person online trading destinations for Disney.com, ESPN.com and ABC.com.

"Online trading is among the most popular activities on the Web and we are pleased to offer our visitors a unique destination," said Bornstein.

The new person-to-person site will be promoted across the online and offline assets of The Walt Disney Company. GO.com will drive online traffic to the site from many of Disney's online properties.

In addition, the companies plan to promote the sites throughout Disney's traditional offline properties, including the ABC Television Network, ABC Radio Network, ESPN Cable Networks, Disney Channel, the Disney Catalog, theme parks, the annual Disneyana Convention as well as special events and promotions developed by the companies.