RealTime IT News

iBEAM Provides Custom Streaming for MTVi

iBEAM Broadcasting Corporation announced a streaming media distribution agreement with The MTVi Group, whose sites includes MTV.com, VH1.com and sonicnet.com.

Per the agreement, iBEAM will stream MTVi content, which includes music, events, chat, and shows through its streaming media network. Music fans can create personalized music programs at sonicnet.com and listen to the streams from any device connected to the Internet. They can create their own online radio station based on their music preferences and each customized stream will be delivered through iBEAM's intelligent network.

In addition, MTVi has agreed to utilize iBEAM's On-Target ad insertion platform to help derive revenue from their content. The platform inserts streaming advertisements before, during or after content, similar to traditional radio or television broadcasts. However, these commercials can harness the interactive nature of the Internet and can be targeted to individual users based on numerous criteria.

"By offering custom streaming music experiences over the iBEAM Network, we can offer our customers a high-fidelity experience while generating revenue from this new medium," said Damian Manning, vice president, Digital Media Platform of the MTVi Group. "This agreement with iBEAM will enhance our users' experience greatly. iBEAM has proven ability and expertise in this area and we are happy to have signed up with them."