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Destiny Launches MPE Media Distribution System

Vancouver's Destiny Media Technologies Inc. Thursday bowed a digital media distribution system.

The MPE open beta product is now in operation, with full commercial launch scheduled for next week.

MPE is a secure media distribution system, with built-in e-commerce, digital rights management, distribution and visual display. MPE files do not require an external player or any other downloads, as each file contains an embedded player.

MPE is a solution to the problem of music piracy on the Internet, said Ed Kolic, chief operating officer of Destiny Media Technologies.

"Our technology allows music to be openly and securely distributed on the Internet, and empowers artists and labels to get the control they need and the money they deserve," he said.

Artists can include CD covers, lyrics, or other messages in the text and graphics portion of the MPE, while an MP3-based audio track plays along. MPEs can be formatted in a number of ways:

  • Locked MPEs can provide a short audio preview, visuals and text to promote a purchase. To receive the full file, the consumer must pay for the file and execute an e-commerce transaction that Destiny administers.
  • Free MPEs can be distributed and shared freely, becoming an effective part of a viral marketing program.
  • MPEs can be unlocked if the consumer clicks through to a sponsor or advertiser's web site, driving web traffic and creating brand association.