Fogdog Sports Launches Site for Women
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The sub-site will market apparel and gear designed especially for a woman's shape and metabolic rate, such as backpacks, wetsuits, wakeboards and sleeping bags.
her.fogdog.com has a different look and feel than the Fogdog site, with pictures of women participating in active sports such as surfing, hiking, mountain biking and kayaking.
The sub-site has an Active Lifestyle store; a Sports Bra section that carries 70 bras from such brands as Champion, Hind, Moving Comfort and Nike; six specialty her.sports stores (board sports, fitness, outdoor, running, swimming and tennis); and sales items. Also, visitors can read advice columns and articles about sports gear, and participate in discussion groups.