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MGI, Macromedia Pair to Offer E-Commerce Apps

Macromedia Inc. and e-commerce imaging and digital video company MGI Software are teaming up to market integrated Web authoring solutions for e-commerce applications.

Under the agreement, Macromedia will be introducing its customers to MGI's e-commerce imaging solutions by including a special MGI developers' kit in Macromedia Dreamweaver software and Macromedia Director Shockwave Studio software.

The kits include introductory editions of MGI's ZOOM Server software, a 3D image object modeler, viewers for viewing immersive content and its panorama technology, Photovista.

MGI said it will be supplying and distributing extensions to the Dreamweaver software via the Macromedia Exchange to allow for easy insertion of ZOOM-enabled 2D images, 3D objects and 360-degree panoramas into Dreamweaver Web pages.

Financial arrangements between the companies were not disclosed.

MGI is also creating a custom Xtra for Director Shockwave Studio that will initially allow ZOOM-enabled images to be inserted into Shockwave applications.

"The combination of MGI's imaging solutions with Macromedia's leading Web development technology will bring a wider range of content creation opportunities for both Web developers and end-users alike," Anthony DeCristofaro, president and chief executive officer of MGI Software.