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Yahoo! Licenses 3D Shopping Technology

3Dshopping.com signed a deal by which Yahoo! Inc. will license its 3Dshopping System technology, letting merchants display detailed, realistic images of products and giving consumers a better depiction of items being offered for sale.

Under the agreement, Yahoo! Shopping will make the 3D technology available to its merchants later this year. Financial arrangements were not disclosed.

" the ability to add 3Dshopping.com's display technology is a significant differentiator," said Michael Landau, general merchandise manager of Yahoo! Shopping. "With the use of 3D rotation and virtual motion, we are able to offer our merchants a more realistic presentation of their products and selling features."

The 3Dshopping System content is created through digital photography and proprietary programming techniques that, together, produce a fluid, full-range rotational view of selected products. It does not require special software or plug-ins.

"The effort 3Dshopping.com has put forth to establish the viability, quality, speed and consistency of its core technology is validated by this relationship with Yahoo!," said Terry Gourley, chief executive officer of 3Dshopping.com.

The company operates its own online shopping mall where its technology can be seen in action.