RealTime IT News

Lycos Anywhere Will Use Vicinity Services

Vicinity Corp. signed a deal to provide a range of its within the brand new, WAP-based Lycos Anywhere service, the newly launched wireless initiative from Lycos.

Lycos Anywhere will deliver location-based services using Vicinity's BrandFinder, as well as driving directions. BrandFinder and MapBlast! will be available over multiple wireless formats, including WAP, Palm (PQA), SMS and voice, enabling Lycos users to access location information and driving directions regardless of the device they use.

Vicinity also announced that MapBlast! will be the provider of maps and driving directions on the Lycos Travel destination.

Financial arrangements were not disclosed.

Vicinity's BrandFinder will enable Lycos users to access information, over wireless devices or from their desktops, on millions of retailer, restaurant and service provider locations in the United States. And Lycos Anywhere users also will be able to use MapBlast! to obtain door-to-door driving directions to any address in the U.S.

On the Lycos Travel destination, Lycos users will be able to get interactive maps and driving directions from MapBlast! for the U.S. and 41 European countries.

"Location-based services are a killer application for Lycos Anywhere, and are an effective means to integrate content, search and e-commerce in the wireless space," said Jason Pavona, director of wireless strategy and personalization for Lycos.

Vicinity's clicks-and-mortar solutions, available in 14 countries and in 10 languages, enable its 350 clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Vicinity BrandFinder and MapBlast! also were recently selected by Verizon Wireless to provide customers of its new Mobile Web service with access to similar information.