RealTime IT News

New Store for Fans Launched at, the Internet home of NBC Sports, officially launched its online store for sports fans as the result of an alliance with eFANshop, an OEM e-commerce portal for licensed sports merchandise and apparel.

eFANshop will manage all aspects of the store, including site design, merchandising, order processing and fulfillment, and customer service. Financial arrangements were not disclosed.

The store features more than 10,000 officially licensed products, including caps, jerseys, and T-shirts from properties such as the NBA, NCAA, NFL, NHL, NASCAR and Major League Baseball.

"We've united top-tier content with first-class commerce," said Peggy White, director of business development for "That's a powerful combination." provides both television and interactive coverage of all the major professional and college sports, plus additional coverage through content alliances with The Sporting News, The Washington Post, and

Founded last December, 1999, eFANshop partners with established, high-traffic Web sites to provide consumers with a selection of sports and entertainment licensed products available online.