InfoSpace Signs Mobile Commerce Technology Deal
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Internet infrastructure company InfoSpace signed a partner deal with reverse auction service netgenShopper.com and will integrate the latter's wireless technology, allowing consumers to request bids and prices from both online and off-line merchants.
The enhanced mobile commerce capability will be offered to InfoSpace's partners that include wireless carriers worldwide, and to its merchant partners "to facilitate the adoption and use by consumers worldwide to turn every device into a transaction device," InfoSpace said.
Buyers will be able to submit a single request for a product or service, and in return will receive custom offers from interested merchants.
Financial arrangements with netgenShopper.com were not disclosed.
"The key to enabling mobile commerce is to deliver integrated, actionable and personalized information to wireless devices that drives consumers to traditional brick and mortar retailers and service companies and facilitating that transaction between the merchant and the consumer," said Naveen Jain, chairman and chief strategist of InfoSpace. "Integrating netgenShopper.com's technology into the InfoSpace platform is a natural fit for us "
netgenShopper.com said its reverse auction service matches buyers to local merchants and drives new customers to local businesses that are often overlooked in the traditional e-commerce marketplace.
As an integrated part of InfoSpace's commerce and merchant service offerings, it will be part of a combined offering that InfoSpace provides to its merchant partners, including all five regional Bell operating companies (RBOC's), merchant acquiring banks and local media networks.
InfoSpace's affiliates include a network of wireless and other non-PC devices including PCs, cellular phones, pagers, screen telephones, television set-top boxes, online kiosks, and personal digital assistants. Partner companies include Intel, Ericsson, Nokia, NeoPoint, Mitsui and Acer America.