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Broadbase, Ariba Team for B2B Analytics Solutions

Analytic and marketing automation applications provider Broadbase Software Inc. and B2B e-commerce platform company Ariba Inc. are teaming up to deliver the Broadbase E-Procurement Solution.

The integrated, packaged analytic solution will complement the Ariba B2B Commerce Platform and give Ariba customers the ability to maximize the ROI of their commerce investment by analyzing the complex interactions of buyers, suppliers, value-added service providers and B2B marketplaces, the companies said.

The new solution will provide insight into the data that flows through the Ariba B2B Commerce Platform and help business decision-makers improve business performance and streamline procurement processes.

The product is scheduled for availability in the third quarter. Financial arrangements with Broadbase were not disclosed.

"By combining the Ariba Buyer solution with Broadbase's analytic applications, we will give our customers a complete solution that optimizes commerce and supply chain processes," said Dave Rome, vice president for alliances and business development at Ariba.

"Ariba and Broadbase share a common vision of providing the critical e-commerce infrastructure that integrates and analyzes data from multiple touch points to optimize the performance of B2B e-commerce," said Chuck Bay, chief executive officer of Broadbase Software.

The Ariba B2B Commerce Platform includes Ariba Buyer, Ariba Marketplace, Ariba Dynamic Trade and Ariba Commerce Services Network.

Broadbase's analytic and marketing automation applications analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandising and content, increase site stickiness and personalize all customer interactions.