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ADP Takes Aim at Small Business Market Via AOL

The Emerging Business Services Division of Automatic Data Processing Inc. signed a deal with America Online Inc. (NYSE:AOL) that will make ADP's solutions for small business owners available across AOL's brands.

ADP provides payroll, benefits and human resources administration services. Under the agreement, access to ADP's suite of solutions, which helps small businesses staff, manage, pay and retain employees, will be made available across Netscape Netcenter, the AOL proprietary service, AOL.com and CompuServe.

Financial arrangements were not disclosed.

AOL said the properties involved in the deal collectively serve over nine million small business site visitors and complement ADP's small business customer base of over 370,000 clients.

ADP said it will offer AOL property users an online needs assessment from ADP's virtual consultant, Solution Profiler, which also delivers real-time, customized price quotes and provides a choice of user follow up options. In addition, users will receive a special trial offer to test ADP's solutions and its payroll application, EasyPayNet.

ADP's Emerging Business Services division provides small businesses with Internet-based solutions that help small business owners staff, manage, pay and retain quality employees.