RealTime IT News

How Does Your B2B Garden Grow?

U.S. Home & Garden Inc.'s Egarden.com Inc. subsidiary launched an online wholesale B2B e-marketplace for the lawn and garden products industry, containing more than 26 product categories and 3,000-plus stock keeping units.

The Egarden.com site also features an auction operation. The marketplace site was designed to deliver online supplier information to members of the lawn and garden industry, including small and medium size manufacturers, independent retailers and specialty stores, contractors, and landscapers.

US Home & Garden also said that it has retained the Internet investment banking firm of Wit SoundView Corp. to advise on capital structure and future financing for Egarden.com.

Egarden.com said that the nation's three largest hardware cooperatives in the do-it-yourself industry, TruServ Corp., Do it Best Corp. and Ace Hardware Corp., have entered into exclusive strategic alliances to provide access to about 18,500 retail stores.

In addition, Egarden.com began a marketing campaign that is targeting the more than 47,000 independent retailers, 400,000 commercial landscapers and building contractors, and 25,000 vendors that comprise the lawn and garden industry.

The company said that industry participants at Egarden.com will have access to a broad range of products, including barbecue grills, bird feeders, fencing and edging, flower pots and planters, garden tools and supplies, irrigation equipment, landscaping supplies and equipment, outdoor furniture and accessories, and live-goods.

Egarden.com, through an alliance with GardenTrend Inc. to facilitate the buyer and supplier registration process, anticipates that over 500 individual suppliers with more than 100,000 total SKUs will be listed for sale on Egarden.com by the end of fiscal year 2001.

"Our new e-commerce platform has created a marketplace that has not existed before," said Robert Kassel, chairman and CEO of U.S. Home & Garden. "Not only can the global lawn and garden industry be accessed by buyers and suppliers cost effectively, but also process and product costs can be managed more efficiently."

U.S. Home & Garden Inc. is a manufacturer and marketer of consumer lawn and garden products including weed preventative landscape fabrics, weed trimmer replacement heads, fertilizer spikes, decorative landscape edging, shade cloth and root feeders.