Sports Sites Unite
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Terms of the agreement were not disclosed, but MVP.com said PlanetOutdoor's financial backers will invest additional funding in the combined company.
Because PlanetOutdoors.com already has strong brand equity, MVP.com said it would continue to maintain and promote the URL. The company said there would also be many site upgrades in the next few weeks, including 24/7 customer service and enhancements in the technology that powers the site.
MVP.com already runs its flagship site as well as igogolf.com and tennisdirect.com. It co-owns and operates Canada's mvp.ca and powers Sportsline.com
and Faceoff.com. And to give a little oomph to the company's line up, it is chaired by former Denver Broncos Quarterback John Elway. Michael Jordan and Wayne Gretzky serve on the board.