RealTime IT News

Off-line Shopping Deals for Wired Women

SalesHound.com, an online source for information on advertised sales at brick-and-mortar stores, signed an agreement with destination site Women.com to provide the latter's audience with a way to search for the best shopping deals off-line.

The alliance will offer Women.com visitors localized information about a variety of shopping-themed topics, such as tips for serious shoppers, stories about the seasons' top trends and bargain-hunting while traveling. Financial arrangements were not disclosed.

SalesHound says it tracks advertised deals at more than 140,000 stores nationwide.

New co-branded local shopping areas, scheduled to launch by Sept. 12, will include links to exclusive SalesHound.com content on relevant channels of Women.com, including the Fashion & Beauty, Home & Garden and Entertainment channels. SalesHound.com will also be an anchor sponsor of Women.com's Holiday Survival Guide and will create special offers for Women.com's membership base of more than 3 million women.

"Partnering with Women.com gives us a considerable connection with the fastest growing online segment -- women," said Brian Hand, SalesHound.com founder and CEO.

"Our current research shows that comparison shopping online is significantly influencing off-line purchases," said Jeff Bruce, senior vice president of sales and client marketing at Women.com. "We chose SalesHound.com as a strategic partner because they allow us to provide information to help today's busy women shop faster and smarter."

SalesHound.com offers shoppers a way to save time and money by providing a customizable way to learn about local sales at real world stores. Investors to date are Gabriel Venture Partners, Trident Capital, The Argentum Group, CMS, First Analysis and Dain Rauscher.

Women.com offers programming, community, shopping and personalized services in 18 channels with links to magazine titles such as Cosmopolitan, Good Housekeeping, Redbook and Prevention.