OrderTrust Partners With BroadVision

OrderTrust Inc. and BroadVision Inc. inked a technology partnership deal that will link BroadVision One-To-One applications to the outsourced, order management services offered through the OrderTrust network, a community of more than 850 commerce trading partners.

" OrderTrust is committed to delivering services for retailers that don't want to spend their own resources developing and managing the back-end order lifecycle of Internet commerce, but want to be able to reach all customers, across all channels," said Jim Daniell, chief executive officer of OrderTrust. "OrderTrust's commerce infrastructure and services coupled with BroadVision's personalization engine will provide (a) comprehensive, fully integrated solution"

Joint customers will be able to utilize personalization capabilities and OrderTrust's order management services. OrderTrust services include monitoring and auditing of all transactions, real-time connections to credit card payment processors and inventory availability checking, routing line items to multiple suppliers and sending event-triggered branded e-mail notifications to consumers.

Financial arrangements between the companies were not disclosed.

"We recognize that companies are not just thinking about quickly launching a Web site anymore," said Rani Merritt, executive vice president worldwide marketing organization at BroadVision.

"Rather, they are creating a new customer environment that includes a superior online shopping experience. Together, BroadVision and OrderTrust bring together the key success factors "

Established in 1995, OrderTrust delivers outsourced e-commerce infrastructure services to retailers, catalogers, suppliers and loyalty program providers. Services include order management, product sourcing for electronic marketplaces and online and off-line consumer loyalty tracking.