RealTime IT News

Polaroid Launches B2B Site Using Blue Martini Software

Polaroid Corp. deployed Blue Martini Software's Java-based Customer Interaction System for its new polaroidwork.com B2B site.

The first phase of the polaroidwork.com site guides business and professional customers to targeted photography applications and products to meet their business requirements.

The site directs customers to channel providers who sell and deliver Polaroid products. These capabilities are supported by the content management and marketing features of the Blue Martini Customer Interaction System.

In making the selection of the software, James R. Barron, vice president for Internet development at Polaroid, cited a need to "improve our lead conversion time, marketing efficiencies and customer interaction." Spending details were not disclosed.

Polaroid is using the Blue Martini software to manage content and product Blue Martini's data warehousing, data mining, reporting and personalization capabilities to create a tailored customer experience. Polaroid's B2B customers range from dentists and health care professionals to law enforcement agencies and graphic artists.

Blue Martini said it created a new infrastructure for most of the Polaroid Internet presence that eventually will impact almost all of the company's global Web sites.

Blue Martini provides enterprise software applications to understand, target and interact with customers on the Web, via call centers, in stores, over wireless devices and on trading exchanges.