RealTime IT News

Intershop Acquires Germany's Subotnic

Electronic commerce applications company Intershop is acquiring Berlin, Germany-based Subotnic GmbH, which specializes in the development of content management software and solutions designed to integrate with e-commerce systems.

Intershop said the acquisition "significantly expands its product offering" by adding Content Integrated Commerce functionality to its flagship enterprise product, Intershop enfinity. Financial terms of the deal were not disclosed.

Subotnic 1.0, now being developed, is a modular content management system that helps e-commerce operations manage commerce-specific content directly on Web pages through a simple user interface. Subotnic 1.0 allows customers to generate, distribute and automate personalized content independent of media channels and formats through dynamic content exchange, component-based re-use, multimedia and multichannel support, Intershop said.

"As Content Integrated Commerce is rapidly gaining importance for enterprises worldwide, this acquisition will help Intershop expand our leadership in the e-business software market," said Stephan Schambach, CEO of Intershop. "Subotnic and Intershop are a perfect match because both companies are focused on bringing value to customers with flexible and integrated e-business solutions."

Intershop, which claims that more than 100,000 sites have licensed its products, will integrate Subotnic 1.0 with enfinity's business design tools to offer a content management module for e-commerce platforms that helps customers avoid costly and cumbersome integration of single components from multiple vendors. Like Intershop enfinity, Subotnic 1.0 is based on technology standards such as Java, EJB, XML and ICE.

The company said it will incorporate Subotnic's 47 employees into its R&D and Product Marketing division. The Berlin office will become the company's competency center for the development of content management solutions and a strategic location for Intershop Professional Services.