Merging Wireless and the Mall
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Location-sensitive wireless ASP GeePS.com Inc. was selected by the 220-store Palisades Center shopping mall in West Nyack, NY to test the wireless delivery of targeted, local shopping information and news to consumers.
Palisades Center, with two million square feet of retail space, "will become the first major mall in the United States to offer stores the opportunity to implement mobile commerce technologies by sending wireless messages to consumers using WAP-enabled phones and PDAs," GeePS said.
The mall, across the Tappan Zee Bridge from Westchester County, includes Filene's, Lord and Taylor, Sports Authority, Home Depot, Target, Ann Taylor, The Gap, and Victoria's Secret among other stores.
GeePS will also provide text messaging capabilities to help the stores reach consumers via their home computers and cell phones. Financial arrangements were not disclosed.
Consumers will be able to register on Palisades Center's Web site and indicate the stores from which they want to receive special promotional offers available only to wireless users. The messages will be delivered on a pull/opt-in basis only. Consumers will not receive unwanted messages, nor will their information be sold to third parties, GeePS said.
"Palisades Center is a state-of-the-art mall, and GeePS technology fits well with our efforts to develop the trend setting customer services of the future " said Palisades Center General Manager John Mott.
"This agreement with Palisades Center marks the first time brick-and-mortar retailers are trying wireless technologies as a way to capture new customers," said GeePS Chief Executive Officer Andy Goren.
GeePS has developed and introduced the GeePS.Store suite of products for retail chains and the GeePS.Mall platform for brick-and-mortar malls and virtual malls such as media companies and portals.