RealTime IT News

And Now Some Wireless Content You Can Use

Furthering its strategy to move into the wireless arena, Ticketmaster Online-Citysearch Inc. signed a deal with wireless communications company Nextel Communications Inc. to offer Nextel Online customers TMCS' content and transactions via wireless handsets.

TMCS last July announced a similar deal with AT&T Digital PocketNet for its wireless customers and with Verizon Wireless Mobile Web for its customers.

The new agreement calls for Nextel, with more than five million wireless subscribers, to use TMCS' Local Intelligence, a mobile application that provides a combination of local information and editorial recommendations with related transaction capabilities.

Financial arrangements were not disclosed.

Nextel Online customers will be able to use their Internet-enabled wireless phones to purchase tickets to events at more than 3,750 venues across the country. Plans also call for TMCS' Local Intelligence feature to be expanded to offer Nextel's wireless Internet customers other transaction functionality, including restaurant reservations, in the future.

"The addition of Ticketmaster Online-Citysearch's original content and transaction functionality enhances our Nextel Online Wireless Internet service offering by providing our customers with a highly personalized way to bring their wireless phones and the Internet together," said Greg Santoro, vice president for Web-based services at Nextel.

TMCS just announced its mobile service effort last May. The company has said it intends to offer mobile users access a mix of local content, ticketing and reservations anytime, anywhere, on personal digital assistants, phones, pagers and voice portals.

The company formed a Mobile Alliance Partner Program designed to allow members to share resources for building, marketing and deploying products and services for mobile devices. Initial partners included AvantGo, Ericsson, NeoPoint, Nokia, OmniSky, Palm Computing, Phone.com and VoiceStream.