RealTime IT News

Eating Out at the Cutting Edge

RestaurantRow, an online service that says it can help you make reservations at any of 110,000-plus restaurants in 7,000 cities, signed up to use new wireless technology from Livemind, which just launched its Contextual Commerce (C2) Engine.

The C2 Engine matches revenue-generating products with personalized content to facilitate transactions over the Web via any wireless device, Livemind said. It also tracks and develops usage profiles on individuals making wireless purchases.

RestaurantRow said it will use the technology to offer its customers "the convenience and instant satisfaction of making reservations and searching for restaurants by cuisine type and location, while on the go."

Financial arrangements were not disclosed.

"Livemind has enabled RestaurantRow to reach the wireless marketplace in a simple, fast and cost-effective way," said William Corbin, executive vice president at RestaurantRow. RestaurantRow joins Giftcertificates.com as a Livemind-enabled e-tailer.

"Livemind's C2 Engine has a strong value proposition for wireless players. Many retailers are choosing to outsource the development of their wireless commerce infrastructure to save money and increase time to market," said Karen Wilson, CEO of Livemind.

Livemind said its contextual commerce engine enables content developers, aggregators and portals to gain revenue streams from the wireless commerce market by charging merchants a fee to embed their goods and services within relevant content.

C2 transforms traditional publisher content and Web merchant products to mobile-appropriate content and products that are highly personalized and targeted to end user's interests.