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RealTime IT News

Counting on Each Other

eBay Inc. signed a deal making auction management tools and services company Andale Inc. the sole provider of integrated counters and counter-related services to eBay sellers.

The counters will be available directly from the eBay marketplace and accessible from the listing process. Counters are a value-added tool used by auction sellers and are the sellers' gateway to auction management.

Financial terms of the three-year agreement were not disclosed.

eBay sellers will have the option to add Andale's Honesty-brand of counters free of charge directly from the eBay "Sell Your Item" page -- a page that sellers use when they create a listing on eBay.

Andale's Honesty Counters track every unique buyer who visits a particular listing or ad along with several other statistics that help sellers to time the placement of future listings. All sellers who list merchandise on a weekly basis will now be able to conveniently add counters to their listings and manage the activity of those listings on eBay.

"We believe that integrating Andale's Honesty Counters into eBay's Sell Your Item page will make it easier for eBay sellers to include counters in their listings and track the activity of those listings," said Jeff Jordan, senior vice president of eBay U.S.

Andale will also host a co-branded Web site, directly integrated with and accessible from several areas throughout the eBay marketplace, where sellers can view their counter statistics and monitor their auction activity.

Munjal Shah, chief executive officer of Andale, said that about 600,000 businesses using Andale services are responsible for almost 31 percent of eBay's auctions, so the deal was "a natural choice for eBay."

Andale tools and services include Honesty-branded image hosting, counters, and one-step listing tools. For higher-volume sellers, Andale's Auction Management Services can be used to automate and manage all aspects of online selling, from product merchandising and inventory and financial management to customer communications and a secure, one-stop payment-processing system.



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