RealTime IT News

Productopia Rests in Peace

Product comparison site Productopia is now an official confirmed casualty, issuing a statement saying "We regret to inform you that Productopia has ceased operations We'd like to thank our employees, customers and business partners for their support and commitment "

The Web site was still functioning today, however. An InternetNews.com call to Chief Executive Officer Roger Neal was not returned.

The site, which offered "unbiased" editorial advice for shoppers in 634 product categories, was founded in 1998 and was funded by venture capital firms and investment groups including CMGI @Ventures, Bessemer Venture Partners, RRE Ventures, Amicus Investments, Angel Investors LLC, Arba Seed Investment Group and Osprey Ventures.

The revenue model apparently was advertising and referral fees from e-commerce companies. The company's senior management team was comprised of seasoned executives formerly with AOL, Netscape, Excite, Ziff-Davis, Oracle and the Wall Street Journal.

The company had distribution agreements with AOL, AOL.com, CompuServe, Yahoo!, iVillage, Netscape Netcenter, NBCi, and Cox Interactive Media. Founded in 1998 and based in San Francisco, Productopia attempted to "provide resources to help consumers at every step of the buying process, from browsing to product research to finding a merchant"

Competition included Consumerreview.com, Deja.com and Consumer Reports Online.