RealTime IT News

Visa ... It's Everywhere on Yahoo!

Just in time for the holiday shopping season, Visa U.S.A. signed a deal expanding its marketing relationship with Yahoo! to become the preferred and default payment card on Yahoo! Shopping, Yahoo! Travel and Yahoo! Wallet.

Yahoo! and Visa also said they intend to promote Visa's payer authentication service on the Yahoo! network to create a more convenient and secure shopping experience for consumers.

The deal expands on a relationship that had included only Yahoo! Shopping. Financial arrangements were not disclosed.

Visa will have branded, fixed placement throughout Yahoo! Shopping, Travel and Wallet, and the corresponding purchase pages. Yahoo! and Visa have also agreed to jointly develop an off-line co-branded marketing program for 2001.

Visa has also expanded its advertising commitment on the Yahoo! network. Yahoo! will continue to offer the Yahoo! Visa Card, which consumers can use to earn Yahoo! Points for each purchase they make, online or off-line. Yahoo! Points can be redeemed for products and gift certificates through participating Yahoo! Shopping merchants, or used to bid at special Yahoo! Auctions.

"This partnership will create incremental revenue for our member banks and merchant partners by providing value-added offers and promoting a higher level of payment security online," said Bond Isaacson, executive vice president of Visa U.S.A. "... working together, Visa and Yahoo! can make the online shopping experience more convenient and secure for millions of consumers."