Disney Launches Auction Site With eBay
Walt Disney Internet Group
Disney Auctions features authentic, rare and one-of-a-kind items from every
aspect of Disney's entertainment legacy, the company said.
The virtual
corporate garage sale marks the first time authentic memorabilia has been
offered directly from The Walt Disney Company for an online trading venue.
Financial arrangements between the companies were not disclosed.
Disney Auctions on eBay premieres with the original Disneyland marquee
letters; the original lithograph from the opening day of Walt Disney World;
Hocus Pocus costumes worn by Bette Midler, Kathy Najimy and Sarah Jessica
Parker; "Buzz Lightyear" production cels; and items from the original Mickey
Mouse Club, including hats, shoes,
jackets and records, among other things.
"Through the combination of authenticated Disney merchandise and eBay's
powerful auction-style venue, we have created a world class online trading
environment as well as a viable new revenue stream," said Steve Wadsworth,
president of Walt Disney Internet Group.
"Disney Auctions is a destination where people from around the world can get
a little part of the Disney magic," said Brian Swette, chief operating
officer of eBay.