The Internet As A Lifestyle
Page 1 of 1
Fourteen consumer and high-tech companies, concluding that the Internet is integral to the way millions live today, have formed the Internet Home Alliance, dedicated to "enhancing consumers' understanding, appreciation and adoption of the Internet lifestyle."
What's an Internet lifestyle? The alliance said it is a way of life that uses the Internet to enhance the quality of life.
The companies issued a joint statement saying that the alliance "will fuel the market" by promoting industry communication and assisting in the development of "the entire ecosystem."
Founding companies include 3Com, Cisco Systems Inc., CompUSA, General Motors, Honeywell, Invensys, Motorola, The New Power Company, Panasonic (Matsushita Electric Corporation of America), Best Buy Co. Inc., Sears, Roebuck and Co., and Sun Microsystems; contributors include Reliant Energy and Texas Instruments Inc.
"This Alliance is about making it easier for consumers to realize the benefits of the Internet lifestyle," said Bill Kenney, president of the Internet Home Alliance and vice president, strategy, home and online services, at Sears. "We are approaching the industry from the consumer perspective and we will work together to give consumers confidence when choosing Internet lifestyle solutions."
The alliance, which set up a Web site, said it recognizes and will address issues currently affecting the adoption rate of Internet lifestyle solutions, including market fragmentation, consumer and industry confusion, and availability and complexity of home technology solutions.