RealTime IT News

A Deal is Born in the Infant Space

BabyPressConference.com, an online hospital maternity introduction service, has acquired urbanbaby.com, a network of resource guides, interactive communities and online shopping opportunities for parents in major metropolitan areas.

BabyPressConference.com allows parents to introduce their newborns to family and friends via live, full-motion video over the Internet. Financial terms of the deal were not disclosed.

"This acquisition helps further BabyPressConference.com's goal of being a destination for new and expectant mothers," said Lee H. Perlman, president and CEO of BabyPressConference.com. "We will continue to provide education and netcasting services and add local content and resources with the help of urbanbaby.com."

Urbanbaby.com began last year as newyorkbaby.com, a site designed to help new and expecting New York parents navigate the big city. Earlier this year, sites were introduced in half a dozen new markets including Austin, Boston, Chicago, Los Angeles, San Francisco and Seattle under the urbanbaby.com umbrella.

"BabyPressConference.com has a physical presence in hospitals across the country, clearly a unique advantage for an Internet company targeting new and expectant parents," said John Maloney, CEO of urbanbaby.com. "We're going to expand the combined network to include local content and tools for every targeted market."

BabyPressConference.com, launched just last March, is currently offered at 45 hospitals around the country and has contracts signed with 60 more hospitals for installation by the end of the year.

When expectant parents register to participate on the BabyPressConference.com Web site, they are asked to put together a guest e-mail list of family and friends. After the baby is born, the parents schedule time for their netcast in the hospital's Internet Broadcast Center.