The agreement calls for ShopNow.com to build and maintain a co-branded shopping destination on the About.com Shopping Channel. About.com's users will have access to most of ShopNow.com's 29,000 merchants.

ShopNow.com will have access to About.com's network of 7.2 million unique users. Financial terms include a multi-year, multimillion-dollar payment to About.com. Specifics were not disclosed.

"The agreement with ShopNow.com is an important step in our broader e-commerce strategy," said Scott Kurnit, chairman and CEO of About.com.

"About.com shares our vision of creating a world-class Internet commerce architecture," said Dwayne Walker, president and CEO of ShopNow.com. "The 29,000 merchants on ShopNow.com and extensive network of destinations on About.com will enable us to create a premier shopping destination."

About.com's network includes 650 targeted environments, each overseen by a professional guide.