"GreatFood.com fits very well with our strategy of broadening our non-floral product offering," said Jerry Noonan, 1-800-Flowers.com's senior vice president and chief marketing officer.

Founded in 1995, greatfood.com features more than 4,000 hand-selected specialty food items from more than 100 suppliers.

"GreatFood.com brings us a strong, online 'sub-brand' as well as a great selection of high-quality products, excellent online content and an experienced management team that we believe will help us accelerate our growth in the overall gift category," said Noonan.

"Their leadership in the fast growing online gifting market, along with their focus on providing an exemplary customer experience, is a perfect match," said Ben Nourse, president of greatfood.com.