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Perfumania, Yahoo! Sign Marketing Deal

Perfumania Inc , the nation's leading perfume discounter, on Wednesday signed a marketing agreement with Internet search company Yahoo! Inc.

February 25, 1999

Perfumania Inc , the nation's leading perfume discounter, on Wednesday signed a marketing agreement with Internet search company Yahoo! Inc.

Perfumania will participate in more promotional campaigns on the front page of the lucrative Yahoo! Web page and open an online retail store on Yahoo! Shopping, Perfumania officials said.

The perfume company hopes the deal will attract more customers to its online fragrance store.

"We decided to maximize our Internet presence through a marketing campaign on Yahoo! because of Yahoo!'s unique ability to reach a massive global audience," Ilia Lekach, chairman and chief executive officer of Perfumania, said in a prepared statement.

Perfumania has $180 million in annual sales and operates a chain of more than 290 retail stores.






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