They've tried site redesigns, low price guarantees, a variety of advertising campaigns, going public and going private. Now Buy.com, the so-called "Internet Superstore," is trying the magazine route.

The Aliso Viejo, Calif.-based company, bought back by its founder Scott Blum last, said it has launched the first edition of Buy.com Magazine, which will highlight merchandise items from among Buy.com's one million products.

Calling it "a first in the e-tailing industry," Buy.com said that the magazine contains editorial features aimed at helping customers understand the benefits of the latest technologies and offers name brands in computing, wireless products, music, DVDs, digital cameras and PDAs.

The magazine, designed by Thinkbig Marketing Group, touts free shipping on orders of $99 or more. Initial advertisers include Visa, Cingular Wireless, Linksys and NEC-Mitsubishi

"I believe that Buy.com has re-defined the way e-tailers communicate with their customers," said Blum. "...our publication looks to educate our readership with more than just pictures and prices ... our goal is to respond to our readers with the compelling articles they demand and continue to offer them the best products at the lowest prices."

Buy.com Magazine plans for four issues a year; shoppers interested in receiving future editions may register online at the Buy.com site.