Webvan.com Gets Virtual Makeover
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Webvan Group Inc. unveiled a virtual makeover Friday. The webvan.com site now displays a redesigned Web store as well as a new logo and branding strategy.
The redesigned Web store, designed to make shopping easier, features 11 product category tabs, including electronics, specialty shops, books, CDs and video, petshop, household, fresh market, grocery, baby shop, kids store and drugstore.
The redesign was based on customer feedback, according to George T. Shaheen, chairman and CEO, Webvan Group Inc. "In the fast-paced world of e-commerce, customer focus and constant innovation are what separate the wheat from the chaff," he said. "Our new Web store gives our customers full control over their shopping experiences."
Navigating the various categories is now faster, without the need to refresh the screen, added Shaheen. "The search and sort functions have been expanded, reducing even further the time it takes to find specific brands and products," he said. "New areas such as Kids Store and Baby Shop continue to be augmented to give parents access to all the products they need for their children in one centralized place, versus how brick-and-mortar stores are organized."
The new logo recognizes Webvan's recent acquisition of HomeGrocer.com, according to Shaheen.
"The change in our logo sends a strong message that we are more than just an online grocer," he said. "It is also symbolic internally, as we complete the process of integrating the brands of two great companies -- Webvan and HomeGrocer -- into one stronger and larger brand.
"Building a unified brand is a priority for Webvan, as the company migrates to one common technology platform," he said. "Over the next few months, the new logo and colors will be emblazoned on everything from the company's delivery vans and courier uniforms to the personalized labels attached to products delivered to customers' homes or offices."
The new Web store launched in the San Francisco Bay Area and Sacramento on Friday. The Atlanta site will launch Saturday and Chicago will bow Sunday.