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Ariba, Vignette Ally to Improve Customer Relations

Vignette Corp. and Ariba Inc., both caterers to the B2B space, Thursday allied to offer their customers a joint B2B platform for marketplaces.

Marrying Vignette's applications with Ariba's platform infrastructure, the deal is aimed at helping suppliers and buyers improve relations with each other. Financial terms of the deal were not made public.

The Ariba-Vignette marriage will help suppliers differentiate their offerings by providing rich content and product data and by promoting their products with advanced product substitution and product bundling capabilities.

In turn, buyers may increase efficiencies in a number of commerce scenarios by providing highly personalized interaction with product catalogs.

Simply, Vignette and Ariba hope to create a great user experience to keep fickle customers coming back.

Bill Murphy, senior vice president and chief technology officer of MetalSpectrum, was privy to the venture before its formal introduction Thursday.

"Vignette's solution enables MetalSpectrum to provide industry content and user personalization for our customers that will keep them coming back to our site," Murphy said. "Integrated with the commerce foundation provided by Ariba, we have all of the necessary components in place."