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Cyberian Outpost Extends Partnership with USATODAY.com

Kent, CT-based Internet-only computer and software retailer Cyberian Outpost Inc. said it extended its exclusive hardware relationship with USATODAY.com.

The company's online store, Outpost.com, is now also the exclusive software reseller for USATODAY.com. The expanded alliance stems from Cyberian Outpost's success in hardware sales within USATODAY.com's Computer Marketplace and Technology sections, the company said.

In the five months since the original agreement, USATODAY.com has become one of Outpost.com's top referral sites. Financial arrangements were not disclosed.

Outpost.com will also receive additional links throughout the USATODAY.com Technology sections, such as "Tech Reviews" and "Game Zones", as well as an increased presence on the USATODAY.com homepage and "Computer Marketplace" to promote special deals and product discounts. Outpost.com also will receive additional text and banner links in the "Corner Stores" of the Money, Life and Sports pages.

"The original hardware agreement was effective in driving traffic and referrals to our site, so expanding this fruitful relationship to include software is a natural next step," said Darryl Peck, president and chief executive officer of Cyberian Outpost.