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And Now, Celebrity Foods Online

Famous Fixins Inc., a manufacturer and distributor of celebrity food products, said it plans to launch celebrityfixins.com on March 1 as "the only online supermarket dedicated to celebrity food products."

Celebrityfixins.com will initially offer the company's products, including Olympia Dukakis Greek Dressings and Erik Estrada's Gourmet Chips. Soon after the launch, the company intends to add other celebrity food products (not owned by Famous Fixins) to the site, such as Jake LaMotta's Tomatta Sauce, and Alan King's Pickles, creating a virtual supermarket carrying a variety of celebrity food products.

Many of these products are distributed only regionally; celebrityfixins.com will make these products available nationwide.

"Consumers will be able to purchase individual items, and personalized gift baskets consisting of a variety of celebrity food products. We will also offer a Celebrity Food of the Month Club. Consumers throughout the country have inquired as to where our products can be purchased. Because demand for our products is growing more quickly than supermarket distribution, consumers will now have all of our products, as well as other hard to find celebrity products at their fingertips," said Jason Bauer, president of Famous Fixins.