Ticketmaster' Launches Personalized Online Ticketing Service
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Ticketmaster Online-CitySearch Inc. this week launched "My Ticketmaster," developed with Intel Corp., to allow consumers to create personalized profiles alerting them to ticket sales for concerts, sports, family entertainment and performing arts events.
Ticketmaster Online-CitySearch is a provider of local city guides, local advertising and live event ticketing on the Internet. USA Networks Inc. is the majority stockholder of Ticketmaster Online-CitySearch.
"My Ticketmaster" features IPIX 360-degree photographic images and three dimensional virtual reality images of more than 75 venues including New York's Radio City Music Hall, the Great Western Forum in Los Angeles, and Chicago's Comiskey Park.
The service enables entertainment fans to see 360-degree views from the best available seats before completing their ticket purchase and to take virtual 'tours' of the venue, the company said. The site also provides event information such as showtimes, directions to the venue, parking and more.
In the future, "My Ticketmaster" plans to introduce "collaborative filtering" technology within its user database to deduce users' event interests and provide expanded event recommendations. The collaborative filtering will be powered by the Engage/Net Perceptions technology package.
The architecture of "My Ticketmaster" as well as the user interface and virtual venue views were designed by Intel based upon content from Ticketmaster. The service utilizes technology created by Ticketmaster and Intel, as well as visualization technologies from Viewpoint/3Name3D and Interactive Pictures Corp., a virtual reality plug-in from blaxxun interactive, and interactive design from R/GA Interactive.