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NetGrocer Restocks Web Site

Online grocer NetGrocer Wednesday relaunched its Web site and unveiled a new business model designed to make online shopping more simple, efficient and economical.

The revamped site features easier and speedier navigation, a store directory, recommended purchases by category and online coupons. The site now has separate sections for groceries, gifts and drug store items.

"A faster and more user friendly site is a more profitable site, both for our customers who save time and money and for the company as a sustainable business model," said Fred Horowitz, Netgrocer's president and chief executive officer.

"Our improvement strategy is driven by four major goals, to enhance our customer's shopping experience, to provide manufacturers with direct consumer contact, increase sales and improve margins."

NetGrocer currently offers more than 6,000 products to a national customer base.