Dell Launches Print-to-Web Sales Tool
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Dell Computer Corp. this week launched E-Value, a new online tool to provide customers with a quick and easy way to go from a Dell print advertisement directly to the Internet for the latest price and product information.
With E-Value, a customer finds a specific system in a Dell print advertisement or catalog, goes to www.dell.com/evalue and enters the E- Value code, which takes them directly to that system. This way the entire system does not have to be "rebuilt" online.
Dell said the program is part of its effort to improve the customer experience and do 50 percent of its business online by the end of the year 2000.
"E-Value provides the simplicity and ease that are sought by many consumers and small businesses. . .," said Paul Bell, senior vice president and general manager, Dell Home and Small Business Group. Dell says it does more than $10 million a day in sales over the Internet.