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MindSpring to Use Intershop Platform for E-Commerce

Intershop Communications, a provider of electronic commerce hosting solutions, will deliver the technology platform for the electronic commerce offering of Internet service provider MindSpring Enterprises Inc.

Using Intershop 3 Hosting Edition and the Intershop 3 e-pages cartridge, MindSpring will roll out a variety of electronic commerce services to its customer base.

MindSpring said it will target small-to-medium-sized businesses, offering everything from a template-based starter site to a sophisticated virtual store that can be customized to suit various needs.

MindSpring customers may access the new electronic commerce tools via the MindSpring control panel. A step-by-step wizard walks the customer through designing and building a store, processing and managing online payment, inventory control and store administration.

"Intershop technology is an ideal fit for MindSpring's approach to electronic commerce," said Chris Atkins, MindSpring's director of product management, Web hosting. "Intershop technology offers our customers an advanced, yet flexible and robust package, complete with design wizards, back-office administration and a development language that will enable users to customize their store to accommodate their business model."