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WorldSpy Joins America Online's Shopping Channel

WorldSpy, an online comparison and shopping service, signed a one-year agreement with America Online to become a tenant on AOL's Shopping Channel.

WorldSpy will be prominently featured in the Shopping Channel's Office Products and Services area from which consumers can link directly to WorldSpy's new Computer and Office Pavilion site. WorldSpy will also be featured in AOL.com's and CompuServe's shopping areas as a permanent icon.

In addition, WorldSpy will have the opportunity to appear on AOL's main Shopping Channel screen, participate in AOL's gift reminder e-mail program and be featured in the Channel's "In Store Today" section as well as other promotional opportunities. Financial arrangements were not disclosed.

AOL members will have access to exclusive WorldSpy discounts and special promotions as listed in the Shopping Channel's "Steals and Deals" section. The two companies are discussing building a special co-branded page on the WorldSpy site for AOL members.

"America Online is undeniably an e-commerce powerhouse with the ability to dramatically impact our business," said Alan Clingman, co-founder and CEO of WorldSpy. "Our affiliation with AOL will instantly elevate WorldSpy's brand awareness among our target audience. . ."